Mission, Vision, Focus

Our mission: 
Our mission is to be the first choice key-component supplier within our chosen end-markets.

Our vision:
Our vision for the business is to build on our existing core strengths, seizing the growth opportunities in a connected world to be an emphatic leader on the global industrial technological stage.

Our focus: 
Our focus is one of delivering sustainable, long-term growth; whether organically or by acquisition, grow the business and grow returns for our stakeholders.

Group strategy

Our strategic environment:
In today’s connected world, there is a need to retrieve, transmit and store ever greater amounts of data, more quickly and reliably.  We engage with our suppliers, customers and partners to fulfil this need.

Group strategy:
The Group’s strategy is to deliver technologically innovative market-leading solutions through timely & effective market research and engineering development, focussing our resources effectively to enhance our customer relationships.

We seek to expand our total addressable market through existing customer proliferation and new customer adoption in current and adjacent market areas.

Cascaded strategy

Storage:

  • Increase business with our existing customers and add new customers
  • Investment in sales, marketing and customer support
  • R&D investment – New interfaces, new/enhanced product functionality

Communications:

  • Increase business with our existing customers and add new customers
  • Investment in sales, marketing & customer support
  • R&D investment – New functions, enhanced operability, chip-set up-sell

Deliver performance, quality & reliability that the market demands

Principles:

We have three key principles behind executing our strategy:

Innovation:
Technical innovation, through our continuing focus on R&D development, is a fundamental contributor to the Group’s success.

Quality:
We strive to embed quality in every area of the business and everything we do.

Support:
We have an established and enviable reputation for dealing with our customers, many of which are ‘blue-chip’ names we have partnered with for many years, often at the engineer-to-engineer level backed by a thorough system knowledge.

Business model

Our business model:
Brings together our objectives, strategy and principles: Business Model